When to ask
The best time is close to the experience: after the appointment, delivery, or invoice closure, when the customer still remembers the service.
Avoid following up too soon or too often. PulseMyWeb anti-solicitation settings (recency delay) and unsubscribes apply to all automated channels.
Practical steps
Here is a typical journey with PulseMyWeb.
Steps
- Connect the Google Business Profile listing and verify the review link.
- Write a factual invitation template (who you are, why you're writing, single link).
- Choose the trigger: manual send, CSV import, or connector (shop, billing, inbound email…).
- Enable automation only if the legal basis and consent allow — disabled by default on connectors.
- Monitor the log: sent, skipped (quota, recency, unsubscribe), error.
Channel and tone
Email remains the primary delivered channel. SMS and WhatsApp, when available, consume separate credits and require appropriate consent.
The message must be identifiable (sender, brand), without pressure, and offer a clear unsubscribe for email.
Subject: Your review of [Business] — after your visit Hello, Thank you for your trust. If you wish, you can leave a review on our Google listing (same link for all our customers): [link]. It helps us improve the service — ratings and comments both matter.
Follow-ups
An email follow-up can be useful if the customer has not opened or clicked, within plan limits. It must never become harassment or circumvent an unsubscribe.
Monthly solicitation volumes depend on the plan (Free, Starter, Business, Pro) — see the Pricing page.
Common pitfalls
Many failures come from "marketing" practices incompatible with Google or the DGCCRF.
Do
- Request only from customers who have genuinely interacted.
- Keep a single journey regardless of sentiment.
- Document the legal basis for automations.
Don't
- Offer a discount "in exchange for a 5-star review".
- Pre-filter unhappy customers away from Google.
- Buy reviews or outsource to a review farm.